Senior AI Product Manager & Design Strategist
10+ years across Samsung Electronics and IBM, including a 0-to-Launch execution system that shipped 24 AI products through Samsung's AI Innovation Program.
About
Senior AI Product Manager & Design Strategist with 10+ years across Samsung Electronics and IBM. Architected an enterprise design system reaching 1M+ employees and 18+ teams; drove +113% B2C revenue growth on Samsung.com ($155M → $330M); shipped 24 AI products through Samsung's AI Innovation Program — 0-to-Launch. Now running AI-native Product Lab, translating complex AI problems into products that ship and run in market. Invisible to Visible.
Experience
Outcomes and recognitions sourced from publicly disclosed work and awards.
Independent Studio
Suwon, South Korea
Singapore · Korea
Seoul, South Korea
Selected Work
Projects where deep expertise turned directly into shipped outcomes — across IBM consulting, Samsung Electronics, and AI-native Product Lab.
An independent studio taking AI products beyond MVP and MLP into vibe-coded, shipped production. The Lab's standard is not stopping at prototypes — research → UX → AI prototyping → vibe coding → ship, run as a repeatable execution system.
Five years at Samsung Electronics' AI Center. Started with user research on the IT investment platform, led process improvement (PI) through cross-stakeholder workshops, drove product consolidation, and ultimately built a 0-to-Launch execution system that shipped 24 AI products through Samsung's AI Innovation Program. In parallel, architected a 100+ component enterprise design system adopted by 18+ teams.
Unified IA across B2C/B2B/B2E/B2B2C, operating as one platform running multi-channel commerce. Localized for the Korean market — strengthened comparison, reviews, and membership integration. Drove a +113% jump in B2C revenue in Year 1.
Lotte Confectionery Intelligence Advisor — selected as a featured project for IBM Think 2019. Cognitive search and product recommendation built on IBM Watson Explorer; tens of millions of social + POS signals turned into trend insights, powering hits like AI Pepero.
Northeast Asia's first integrated resort. Translated a premium brand into a one-glance UX, integrating membership and unified booking into a single user journey.
Watson AI chatbot integrated with CRM and POS for Korea's largest department store. Designed dual-attention UX — customers shop and converse with AI simultaneously, mobile-first.
Reimagined the next-generation telecom retail store: hardware, software, and human interaction. Conducted deep UX research with 8 customers and 10 store employees, plus 2 Design Thinking workshops to envision future scenarios.
End-to-end UX/UI strategy for a warehouse-mall app launch. Design Thinking, retail field study, and persona research drove a launch that hit 640K downloads in three months.
Led the first AI Design Thinking workshop ever held inside IBM Korea. Built a rapid prototype delivering differentiated AI solutions for the Foreign Exchange Remittance persona.
Skills
Tools and disciplines I lean on, day to day.
Recognition
Stevie · Red Dot · GDWEB · World Retail · IBM Global · Samsung Operation Excellence.
40 projects shipped across teams
Samsung Electronics
Samsung Electronics
Design system impact across DS Division
Samsung Electronics
Samsung Electronics
Paradise City website
Korea Web Awards
Paradise City official website
International Business Awards
Paradise City Integrated Resort
Red Dot
IBM Global Design
Lotte Department Store 'Rosa' chatbot
World Retail Awards
IBM Global Design
Education
Exchange Student, Business · Chicago, IL, USA
MDes — Design · HCI · Surface Design · Seoul, South Korea
Coursework: HCI · Information Architecture · Visual Design · UX Research Methods · Digital Media
Korean (Native) · English (Professional Working Proficiency)
Contact
Coffee chats and collaborations welcome. AI-native product building, 0-to-Launch execution, design system governance — or whatever you're shipping.